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Writing Help, A Minimalism Checklist

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:54  |  726 views

User documentation is all too often written by programmers for programmers. It tends to focus on the products features, rather than the users’ tasks. Programmers are not in the ideal position to be writing user documentation. They are too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product.



The One Word Every Prospect Craves

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:16  |  867 views

It’s the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about “you.”



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