Read our Blog

Our Articles about Finance, Law and Ethics







Home / Blog / Business


Shift Your Growth into the Fast Lane by Engaging Your Customers

Business / Small Business

Aplus Legal Advice  |  2022.08.21 19:09  |  1176 views

Do you feel like you have the pedal to the metal, spending all you can on advertising but still cant get the growth of your business into the fast lane? The fact is, if your customers aren't engaged, it may not matter how much you spend on advertising. Just like a car in neutral isn't going anywhere (no matter how much gas you give it) until the transmission is engaged, your business isn't going anywhere until your customers are engaged.



The NEW Secrets to Copywriting That Sells

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:18  |  940 views

Anyone who has worked with me over the past 25 years knows that my mantra has always been benefits, benefits, benefits. Benefit headlines benefit copy benefit subheads benefit captions anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.



Why Great Website Makeovers Begin with Copywriting

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:58  |  702 views

“Can you give me some feedback on my website?” a life coach named “Kevin” asked his e-zine subscribers. “I just revised my site – -finally!” Naturally, I could not resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.



Value Added Copywriting

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:09  |  805 views

I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience, and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons, and they will quickly respond with only words of acclamation. Follow those questions with a request for what the sermon was about and you are met with only blank stares.



Search
Recent posts